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RESEARCH SIZE AND FREQUENCY

The programme is run quarterly, each cycle consisting of 6 qualitative group discussions and 500 in depth interviews. The output is timed so that you have the option of gaining the 360° perspective by channelling findings into the CaterQuick trade panel

RESEARCH STRUCTURE

Sample is built to give national representation.
Consumers are categorised according to life stage.
Key tracking questions appear in each cycle.
Each cycle examines in depth a consumption opportunity (e.g. breakfast) across every occasion (see schematic below).
Examination is undertaken of different outlet types that are in the frame for each occasion.
An assessment of the role of meal components in each occasion is made, the presence/nature of which influences the decision.
The role of take away, home delivery, vending and Home Meal Replacement are examined.
The role of organics, vegetarianism and Fair Trade are also explored.

The above quote is an honest reflection of the fact that too many decisions in our market are made without sufficient understanding of the ultimate driver - the consumer.

We decided that to be successful we needed to devise an affordable means for suppliers and end users to improve their knowledge and share this information to develop more outwardly focused businesses.

SERVICE FEATURES

CaterTRAX is a syndicated and therefore affordable research programme that combines insight gleaned from an on-going programme of qualitative research with the measurement of consumer behaviour via a quantitative tracking study.

BENEFITS

CaterTRAX will improve your predictive performance and your ability to manage change. CaterTRAX provides detailed answers to the question 'WHY' consumers make the choices they do when in an "out-of-home" situation.
Gain insight into why different foodservice outlets are chosen for different occasions.
Identify opportunities within the market to develop the consumer offering to meet, if not exceed, expectations.
Use CaterTRAX in conjunction with CaterQuick ' to gain a 360° perspective on your product and market.