To be successful in the foodservice market we needed to either buy in a skilled resource or
look for an outsourced solution. Given our business objectives in other market sectors it made
sense to go for the latter, allowing our management to remain focused while giving our foodservice
business the oxygen to develop to it's potential."
Michael Wheeldon (Sales Director) - Novartis Consumer Health
A number of companies have engaged Fusion FSM to write their foodservice strategy and
have subsequently contracted us to manage and grow their foodservice brands.
SERVICE FEATURES
SALES DEVELOPMENT SERVICES offers a tailor made package for companies wishing to
outsource all or part of their sales management in foodservice. We provide a highly
skilled and motivated team empowered with the knowledge acquired from our other services
that can be deployed to ht each client's strategy.
BENEFITS
- Provides a low risk way to enter the foodservice market.
- Fully scaleable allowing you to access wider resource levels as your
business grows.
- Allows you to achieve critical mass in foodservice without having to take
on additional internal resource.
- Lets you focus on what you're good at!
- Our service agreement enables you to benefit from all the information
held within the company's KNOWLEDGE STORE.
SECTOR COVERAGE AND PRINCIPLES
Fusion FSM believes that the only way to maximise business potential in foodservice
is to cultivate both the end users and the various routes to market. Our unique approach
gives you:
- A bottom up build in account targeting.
- Total coverage of the market.
- A business team assigned to your business that will ensure that your products are
championed in the market.
- Access to all relevant data in our KNOWLEDGE STORE to help shape your future
business.
- On going creation, implementation and control of sales and market plan
in all or some of these services.
PROFIT SECTOR
Hotels
Pubs
Contract catering
Vending
Restaurants
Travel
QSR'S
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WHOLESALERS
Traditional
Specialist
Vending
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COST SECTOR
Education
Health Services
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PROCESS
- Create appropriate sales and marketing plan using inputs from our KNOWLEDGE STORE
- Define sales channels and customer groups
- Agree individual sector and account plans
- Implement plan and control all aspects relating to ranging, volume, pricing,
distribution and promotions.
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